The new ad captures reactions of children who can hardly contain themselves at the thought of visiting the toy store.
But that’s not all. In a playful twist for parents, Smyths Toys has also released a special ‘bleeped’ version of the ad. In this edition, every time the words ‘Smyths Toys’ are mentioned, they’re censored with a bleep, making it a fun, lighthearted take on the excitement the brand sparks. This version is perfect for parents who might want a few minutes of peace without their kids catching wind of the name and begging to go immediately.
“Our Christmas ads are always focused on the joy and wonder that children experience when they think of Toys and Smyths Toys, and this year, we wanted to have some extra fun with it,” commented Sinead Byrne, European marketing director at Smyths Toys. “The bleeped version is a playful nod to how irresistible our brand is for children, and we hope families enjoy the humour of it this festive season.”
The full ad, along with the special bleeped version, is available across social media platforms, YouTube and TV now.
