Smiffys extends baby dress-up collection

Dress-up and party company Smiffys has announced a number of new high-profile licensed costume ranges for babies.

The new lines include printed babygrows and other associated accessories for a number of classic and nostalgic children’s characters.

A brand new licence for Smiffys, Fun with Spot dress up costumes will be launching in time for World Book Day 2020 in a deal brokered by Penguin Ventures and in perfect time for Spot’s 40th anniversary in 2020. The dress-up costumes feature a yellow all-in-one, complete with a corresponding yellow hat and puppy detailing.

Elsewhere, Smiffys has extended two of its existing licences to include the youngest members of the family.

The officially licensed Roald Dahl costume collection now included new baby dress up with the launch of the Willy Wonka baby costume, while an official Where’s Wally baby dress up set is due launch in time for World Book Day 2020.

MORE NEWS
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
SmythsHeroToys500x500
 
Smyths Toys Superstores has named a number of preschool brands among its Hero Toys for Christmas 2024....
TIAAwards500x500
 
Retailers can compete nationally in like-for-like categories and can apply in more than one category, if applicable....
PaddingtonGap500x500
 
Gap is collaborating with the Paddington brand on a limited edition capsule collection of baby and toddler wear to celebrate the release of Paddington in Peru, which hits UK cinemas on 8 November....
MisirliPPSA500x500
 
Christine Roberts, head of licensing at Misirli, explains why the company supports the Progressive Preschool Awards....
JoolzHubnew500x500
 
The Joolz Hub² has been designed to meet the needs of urban parents, with a space-saving design shaped and refined following a survey of 5,000 parents....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.