Silver Cross partners with Automobili Lamborghini

British nursery brand Silver Cross has collaborated with premier Italian luxury super sports car manufacturer Automobili Lamborghini to create the ultimate super stroller: Reef AL Arancio.

The collaboration unites two industry leaders for a fusion of luxury craftsmanship and precision engineering that embodies the authentic DNA of both brands.

Nick Paxton, Silver Cross ceo said: “This unique collaboration with Automobili Lamborghini gave Silver Cross the opportunity to accelerate the evolution of the baby travel system to create the Reef AL Arancio. The bravery to challenge everything has resulted in an icon which exemplifies the authenticity of both brands.”

The limited-edition, high-performance Reef AL Arancio is modelled on Silver Cross’ award-winning multi-terrain Reef 2 stroller, with vibrant touch points of Automobili Lamborghini’s signature detailing.

Phil Taylor, Silver Cross design director said: “Taking design inspiration from Automobili Lamborghini brand pillars, Brave, Unexpected and Authentic, this exclusive collaboration showcases the exceptional craftsmanship and innovation of the Silver Cross team, highlighting our attention to detail and commitment to excellence in every aspect of the design process.”

The stroller will have flashes of Automobili Lamborghini’s iconic orange that illuminate the black fabrics, a unique Y pattern, diagonal stitching and matte powder-coated chassis.

Inspired by Lamborghini super sports car interiors, the Reef AL Arancio will also feature gloss finishes, a high-performance genuine leather handlebar, bumper bar and footrest and the softest automotive suede to provide comfort on every touchpoint.

Available from early 2025 in select countries worldwide, production will be limited to 500 units. The collaboration was unveiled at Kind + Jugend in Cologne, Germany.

 

MORE NEWS
Copy of Progressive Preschool featured image (59)
 
Autumn Fair saw a 6% increase in buyers actively looking to source and buy new products. ...
Copy of Progressive Preschool featured image (71)
 
ARkid, a 3D technology company for the baby products industry has joined the BPIA....
Copy of Progressive Preschool featured image (72)
 
Juratoys is continuing to grow its portfolio, as it secures a new retail agreement for its wooden toy brand, Janod, with key nursery retailer, Mamas and Papas....
Copy of Progressive Preschool featured image (65)
 
The Baby Products Industry Association (BPIA) has announced its Baby and Nursery Trade Awards (BANTAs) are now open for entry. ...
Copy of Progressive Preschool featured image (64)
 
British nursery brand Silver Cross has collaborated with premier Italian luxury super sports car manufacturer Automobili Lamborghini to create the ultimate super stroller: Reef AL Arancio....
Copy of Progressive Preschool featured image (63)
 
Around 15,000 trade visitors from 115 countries headed to Cologne this week for the annual Kind + Jugend show....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.