Silver Cross launches next generation travel systems with UK indies

Following a successful trade launch at Harrogate Nursery Fair last year, Silver Cross is launching its next generation of travel systems exclusively with eight independent retailers this month.

The new intelligent and sustainable pushchair designs, Dune and Reef, are expertly engineered and crafted to fit into modern life.

Dune is a compact urban stroller, designed and built for city living, while Reef is a multi-terrain travel system, ideal for adventures.

Both designs fit with Silver Cross’ mission to be a more sustainable brand, with outer fabrics woven exclusively with yarn from recycled plastic bottles. Meanwhile the recyclable FSC certified packaging is designed to reduce waste.

Further innovations include a one-hand fold, with each pushchair able to stand independently on its own four wheels without the handle touching the floor, and the Genius Harness System, with patented magnetic buckle and one-hand headrest and harness adjustment.

Ahead of a wider online and retail launch, a series of in-store events will take place where those who pre-order a Dune or Reef have the chance to win back the cost. There will also be a luxury goodie bag for the first 30 customers at each store.

Friday 18 March – Sunday 20 March

  • Natural Baby Shower
  • Winstanleys
  • Direct for Baby
  • Kiddies Kingdom

Friday 25 March – Sunday 27 March

  • Newbie & Me
  • Bournemouth Baby Centre
  • Baby Planet Derby
  • Glasgow Pram Centre

Dune and Reef will be available at silvercrossbaby.com from April.

MORE NEWS
TrendsUKPatAvenue500x500
 
The collaboration combines their strengths and expertise to create a significant presence in the UK market....
SmythsXmasAd500x500
 
Smyths Toys has launched its latest Christmas ad campaign, showcasing the anticipation and excitement kids feel when they hear the magical words, 'Smyths Toys'....
MoriNottingHill500x500
 
The sustainable babywear brand has set its sights on high street expansion with the opening of a pop-up shop in London’s Notting Hill this October and a new permanent store in Westfield London this November....
JaneVistaPPSA500x500
 
Jane Pavia-Davies, md of Vista Public Relations, explains why the company supports the Progressive Preschool Awards....
Eloide500x500
 
Featuring woodland animals and plant prints in soft muted colours, the latest collection from design-driven baby and children’s brand Elodie is inspired by ‘The Fairytale Forest’....
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.