Seekers Games to debut new licensed line at Toy Fair

Company will be showcasing Ben & Holly’s Little Kingdom Starter Set at next week’s event.

Seekers Games is gearing up for the debut of a new product line at next week’s UK Toy Fair (which takes place at London’s Olympia from January 21-23).

The company will be showcasing its new Ben & Holly’s Little Kingdom Starter Set, in addition to its original Seekers products on its stand.

The company’s Sarah Le Marquand told PreschoolNews.net that the show was key when it came to extending its distribution network, attracting more retailers and generally gaining further exposure for Seekers.

“Toy Fair essentially offers us a unique opportunity to network within the toy industry. One year in, we have considerable nationwide distribution channels with great return custom,” Sarah commented. “We now want to share our journey to date and get more retailers on board. Our 2020 target is to extend our reach into more national retail outlets.”

Sarah continued: “The show has evolved in its recognition and support of licensed toy lines. The Greenhouse Area offers affordable opportunities for start-up companies, such as ourselves – enabling new businesses to showcase their innovations. The Content Creator Zone is a nod to the growing importance of influencers and vloggers.”

MORE NEWS
GracoSafetyWeek500x500
 
A long-time supporter of road safety charity Brake, car seat expert Graco has revved up for Brake’s Road Safety Week (17-23 Nov) with its own interactive campaign, Safety Within....
PPSA24Winners500x500
 
The winners of the Progressive Preschool Awards 2024 were announced this afternoon (Tuesday 12 November) at a glittering ceremony at the Royal Lancaster Hotel, London....
PPSAtrophies500x500
 
There are now just a matter of hours before the Progressive Preschool Awards 2024, with the final preparations being made for what is set to be a glittering occasion....
Hippychickteam500x500
 
Jeremy Minchin, joint md of Hippychick, explains why the company supports the Progressive Preschool Awards....
StrictlyBluey500x500
 
Preschool favourite Bluey is being transported into the Strictly Come Dancing ballroom, and will be dancing alongside the professional dancers to help raise funds to support BBC Children in Need....
Cybex500x500
 
Curated by a network of TIME editors, TIME Best Inventions is the annual list that recognises products, software or services that are revolutionising the world....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.