According to reports in the consumer media, the latest addition to the royal family is expected to give the UK economy a welcome boost of more than £1.125bn as consumers rush to buy copies of the baby products and clothing chosen by The Duchess of Sussex and Prince Harry.
The new arrival is due in April and is predicted to increase spending on children’s clothing and products by £1.125bn in two years, according to Professor Joshua Bamfield, director of the Centre for Retail Research.
Royal fans and stylish parents across the UK will be keen to see what toys, clothes and accessories are chosen by the popular royal pair.
“Meghan and Harry are an attractive couple and their first child will naturally be of great public interest across the world,” said Professor Bamfield. “As the child gets older, what he or she wears will be adopted by many other parents, photographed thousands of times and shared with others across the world.”
A similar effect has been seen with other royal children, specifically George, Charlotte and Louis, with products often selling out quickly and entire websites dedicated to copying the children’s style.