Rockit launches official Insta and Snapchat filter

Rockit, the company behind the multi-award-winning portable baby rocker and innovative sleep aid Zed, is bringing a little fun to the end of lockdown by launching its adorable social media filter across Instagram and Snapchat.

The filter – We Have Drift Off – has been created in parternship wiith Tiny Giant, a fellow Bristol-based company which develops artificial intelligence and augmented reality experiences for brands. Rockit – which won a Progressive Preschool Award earlier this month – has created an Instagram filter and Snapchat lens that turns babies into a cute sleepy astronaut floating in space.

Rolling out from 10am on Tuesday 1 December and accessible via the @rockitrocker page, the team is encouraging followers to use the filter by adding a giveaway element. Anyone who posts an Instagram story using the filter and tags @rockitrocker with the hashtag #WeHaveDriftOff will be entered into a prize draw. A winner will be chosen at random each week to receive a Rockit stroller rocker.

“Rockit is renowned for creating innovative sleep products and we wanted to do something equally innovative with our marketing,” said Matt Dyson, Rockit co-founder. ” The Instagram and Snapchat filters were a great idea as many of our customers are on those platforms and using filters to enhance their own stories. We have used clever technology along with a bit of humour to help increase our brand awareness.”

Click this link on your mobile device to see how it looks!

MORE NEWS
BPIAPavilion500x500
 
The Baby Products Industry Association is to reintroduce its UK Pavilion for the first time since 2019 at next year's Kind + Jugend....
NewbieGuildford500x500
 
Located in Guildford, Surrey, the new store marks a significant milestone in Newbie's ongoing expansion and solidifies its growing presence in the British market....
GracoSafetyWeek500x500
 
A long-time supporter of road safety charity Brake, car seat expert Graco has revved up for Brake’s Road Safety Week (17-23 Nov) with its own interactive campaign, Safety Within....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
Eggloo500x500
 
“With the eggloo, we’re not only delivering a functional product but also redefining the look and feel of a classic training tool.”...
Finnson500x500
 
Award-winning sustainable changing bag brand Finnsøn has introduced its AW24 product range....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.