Rockit launches Father’s Day campaign

In the run-up to Father’s Day, Rockit is using video content on social media to get dads talking.

Matt Dyson, dad of three and co-founder at Rockit, commented: “I clearly remember the worries I had before and after my first baby was born and how many of those worries would have been eased by talking to dads who had already been through it.

“As Father’s Day approaches we wanted to start a conversation about how the birth of a child affects dads. It was lovely to chat with four dads about the anxieties they had before the birth and the ups and downs of parenthood.”

You can watch the video here

Matt continued: “As well as encouraging these conversations, we are signposting dads-to-be to The DadPad. This fantastic resource gives down to earth advice on navigating fatherhood both before and after the birth.”

The DadPad is a resource developed alongside the NHS, to support new fathers during the perinatal period. It’s a small booklet which provides practical information and advice on topics such as caring for a newborn, and coping with the emotional changes that can occur during this time. Copies can be obtained at www.thedadpad.co.uk/get-dadpad.

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