Rocket Licensing has been appointed by Acamar Films as the UK agent for hit preschool brand, Bing.
With an already healthy licensing programme – covering products ranging from games and apparel to toys, confectionery and homeware – Rocket will be targeting additional categories and expanding existing ones.
“Rocket Licensing’s impressive expertise in managing successful preschool brands makes them the perfect partner to drive Bing’s continued growth and success,” commented Laura Clarke, executive director, global licensing at Acamar. “Their proven ability to deliver impactful licensing campaigns will help Bing and his friends connect with new generations of fans. With Bing’s timeless appeal and growing audience, we’re excited to collaborate with Rocket to explore fresh opportunities and expand the brand’s reach in the UK market.”
Rob Wijeratna, joint md at Rocket Licensing, added: “Timeless and universal stories told in an engaging manner and featuring endearing characters have undoubtedly driven the success of Bing. But the hard work and creative excellence that has gone into the series has produced something lasting and important: episodes are regularly revisited by grown-ups and young children as a way to explain and explore complex feelings or new experiences.
“Bing is a brand that resonates with parents and their growing children, offering opportunities to entertain and educate across multiple categories. We at Rocket are thrilled to be working with this wonderful property.”
