Reusable sales soar by 400% as consumers avoid plastics

Sales of reusable nursery products such as muslins, wipes, breast pads and nappies have risen by 400% as the consumer demand for more environmentally friendly products increases, reports Merrygoround UK, owner of the MuslinZ and Bright Bots brands.

Pass On Plastic -is a social movement aimed at encouraging individuals to choose alternatives to single-use plastic. It has been prolific in both the national news and across social media this month as individuals and businesses take on the #PlasticFreeJuly challenge and attempt to reduce their consumption of single-use plastic.

In particular, parents and carers of babies and young children are becoming much more aware of the environmental impact of using disposable items such as wipes, nappies and breast pads and are looking for alternatives.

Caroline Taylor, owner of MuslinZ, says sales of the re-useable range have increased by 400% in July. “We are increasing our production as the demand will continue to increase as more consumers switch,” she explains.

“In the last couple of months we have seen a massive increase in sales and they are getting such good feedback that the sales having increased even more because of that,” Caroline adds. “Which is good news for the planet and is more sustainable for the future.”

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.