Children’s magazine publisher, Redan Publishing is stepping up its sustainability measures with its first paper-based covermount gift on Fun to Learn Favourites.
The company has listened to consumers and their growing concern around the environment and is trying a number of paper-based, toy covermounts across its portfolio in 2022.
In the knowledge that plastic toy covermounts are a key driver of sales – and therefore a risky change to make – Redan tasked its creative team with designing products that are just as appealing and recognisable as the plastic ones and which give children instant play gratification.
To this end, the next issue of Fun To Learn Favourites will be the company’s first entirely plastic-free issue, demonstrating a huge step forward and a major milestone for the publisher.
“We’ve created a fun, plastic-free play set that offers immediate out-of-the-box play for children,” commented Gareth Brown, editor of Fun to Learn Favourites. “Part of the fun is the simple assembly required to create the prehistoric scene, which children can keep changing as they role-play with Peppa, her friends and the Dinos.”
Gareth continued: “Children are becoming more and more aware of humans’ impact upon the environment and this is our first step to reduce plastics in magazine covermounts. Hopefully plastic-free can become the norm for covermounts in future.”
Redan has committed to introduce at least ten paper-based gifts across its magazine portfolio throughout 2022.
The company has already implemented another revolutionary, plastic free and 100% recyclable development.
“We have successfully created a great alternative to plastic bags using our new style, cardboard wrapper,” said Lisa Lowarch, commercial director. “This gives us a strong presence at point of sale, but also offers more to the consumer as printing on the reverse of the wrapper adds extra content and more activities for children to enjoy.”
Where Redan does continue to utilise plastic gifts, Lisa clarifies that Redan is “limiting the presence of non-recyclable components in our plastic covermounts. We have reduced the use of non-recyclable plastics by 70% over the last 2 years and are on target to reduce this to less than 10% non-recyclable materials by the end of 2022.
“The long-term aim is to eradicate non-recyclable materials completely and we continue to work with our suppliers to find alternative solutions which are both recyclable, safe and affordable.”
