Company will launch new licensed ranges and BRIO additions at next week’s show.
Ravensburger is getting ready to make a number of new launches across its portfolio at London’s Toy Fair next week.
The company will launch its first range of Peppa Pig and Ben & Holly’s Little Kingdom products, which include preschool jigsaw puzzles and games.
The Peppa Pig range includes nine jigsaws such as a Shaped Floor Puzzle showing Peppa’s family and friends, and a Look and Find 16-piece First Floor Puzzle. The games range includes the popular mini memory, a picture card game and a 6 in 1 Games Box.
Meanwhile, the Ben & Holly’s Little Kingdom range comprises three jigsaw puzzles and two games, with both ranges seeing significant additions for autumn/winter.
Ravensburger will also be launching new additions to its popular PAW Patrol, PJ Masks, The Gruffalo and Thomas & Friends ranges.
Benn Bramwell, marketing manager at Ravensburger, said: “Our licensed children’s puzzle range continues to lead the UK market, with more than triple the market share of our nearest competitor, achieving further growth of 4% during 2017.”
In addition, the BRIO range will grow with new additions to the My Home Town range. These will include a Hen House, Lift and Load Tractor, Camping Set and Family Car.
There will also be a Cogwheel Puzzle, Ball Pounder Set and Tumbling & Stacking Tower.
Benn continued: “Toy Fair is hugely important to us as it’s a showcase for every product we do.
“’Playful Development’ is at the core of everything we do, so we put a massive amount of effort into our stand, creating special displays that allow customers to understand and experience everything the products have to offer.”
