Rainbow Designs looking to ignite preschoolers’ imaginations with new Paddington range

Toy line is designed to engage a new generation of fans discovering Paddington for the first time.

Rainbow Designs has revealed a new range of preschool toys based on the new TV series, The Adventures of Paddington.

The new range – developed by Phat Mojo and distributed in the UK by Rainbow Designs – has been designed to engage a new generation of fans discovering Paddington for the first time thanks to the TV show.

Arriving in October, the range will feature a Deluxe Paddington Plush, standing at 33cm tall and wearing his famous red hat and duffle coat with real toggles, which can be removed for extra play value.

The range will also feature collectable 22cm soft toys of Paddington wearing his coat and hat and Paddington in his pyjamas, as well as Paddington figurines with movable arms, in outfits from the series, and a Double Decker Play Bus set.

“Paddington is a wholesome, kind, adventurous and fun-loving character and his endearing adventures that he embarks on each episode very much appeals to that 3-6 age range,” enthused Zara Grindrod, sales director at Rainbow Designs. “The new Adventures of Paddington toy range is all about inspiring preschoolers, igniting their imagination and encouraging learning through play by re-enacting Paddington’s adventures, as well as creating their own escapades with Paddington.”

Rachel Clarke, svp UK licensing and retail at The Copyrights Group, added: “Paddington TV is a great new adventure for the Paddington brand and we are delighted Rainbow are bringing in the fabulous toy range from Phat Mojo to the UK market. We are excited to see this range launch along with the other innovative Adventures of Paddington ranges and categories launching from our partners.”

The Adventures of Paddington became Nick Jr’s number one show at launch and is still the number three show overall on the channel, with 1.6 million viewers from March to June. From October, the series will also be aired on Milkshake.

MORE NEWS
PPSA24Winners500x500
 
The winners of the Progressive Preschool Awards 2024 were announced this afternoon (Tuesday 12 November) at a glittering ceremony at the Royal Lancaster Hotel, London....
PPSAtrophies500x500
 
There are now just a matter of hours before the Progressive Preschool Awards 2024, with the final preparations being made for what is set to be a glittering occasion....
Hippychickteam500x500
 
Jeremy Minchin, joint md of Hippychick, explains why the company supports the Progressive Preschool Awards....
StrictlyBluey500x500
 
Preschool favourite Bluey is being transported into the Strictly Come Dancing ballroom, and will be dancing alongside the professional dancers to help raise funds to support BBC Children in Need....
Cybex500x500
 
Curated by a network of TIME editors, TIME Best Inventions is the annual list that recognises products, software or services that are revolutionising the world....
Cosatto500x500
 
Cosatto recently welcomed the Institute of Occupational Safety and Health (IOSH) to its Bolton HQ to conduct an intensive safety training programme....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.