As part of Safe Sleep month, baby safe sleep brand Purflo will be teaming up with paediatric sleep consultant Jo Tantum as part of an exciting new partnership.
As a leading voice in the baby sleep field, Jo will offer expert advice on a range of baby sleep topics, contribute regular blogs, take part in Purflo safe sleep campaigns and represent the brand on and offline.
As a previous Purflo customer herself, Jo Tantum has been working with babies and parents across the globe for more than 30 years and is a well-respected expert in the industry.
Jo was a key speaker at The Baby Show for seven years and a sleep expert for Prima Baby Magazine for eight years. She has also appeared on GMTV, Richard and Judy, ITN news and was the resident sleep expert on Live With Gabby. Her extensive experience makes her the perfect partner for Purflo to provide parents with helpful blogs, videos, advice and more.
“After having my daughter last year, safe sleeping was at the forefront of my mind,” said Jo, “especially as she was in NICU for two weeks. I purchased the Purflo baby nest as she had always slept in a nest in hospital because she was so tiny. I felt it was the safest option on the market as it was breathable.”
“When you are a parent the most important thing is keeping your baby safe,” she continued. “I’m looking forward to helping all the parents out there get more sleep and help teach their babies to love sleep without distress.”
In addition to collaborating with Jo, Purflo is launching a new social media initiative which will see the team working with new parents to develop products and gain essential, honest feedback.
“It’s a very exciting time for Purflo and we are delighted to welcome Jo Tantum to the team,” addded managing director Richard Trott. “We are also thrilled to be collaborating with so many lovely families who share our passion for making the safest possible sleep environments for babies”.
