The six finalists for the Marketing Award in this year’s Progressive Preschool Awards have been unveiled, highlighting the campaigns which have made an impressive impact upon the preschool product and retail sector over the past 12 months.
The judging was carried out by a group of marketing experts, chaired by Richard Pink, md of Pink Key Licensing.
He was joined by Paul Godwin (PG Associates), Amber Steventon (Azaria PR), Adeline St John (The Media Snug), Rebecca Deeming-Mitchell (BTHA) and Jane Pavia-Davies (Vista Public Relations).
“The strong selection of entries this year gave the judges plenty to discuss,” Richard told PreschoolNews.net. “The final outcome was by no means clear cut, but after discussion we were able to get to a selection of strong finalists and an overall winner worthy of the top prize.”
The Marketing Award 2024 finalists are:
- Bing’s Nature Explorers with the Wildfowl and Wetlands Trust (WWT)
- Bluey at Kew Gardens and Wakehurst
- Peppa’s 20th Anniversary Cinema Party
- Peppa Pig’s Discovery Room with The Natural History Museum
- Peppa Pig x Trotters with Liberty from Hasbro
- Royal Mail celebrating 20 years of Peppa Pig
This kickstarts the finalist announcements for this year’s Progressive Preschool Awards, which take place on Tuesday 12 November at the Royal Lancaster London.
Stay tuned to PreschoolNews.net over the next two weeks to find out the finalists in the prestigious Product and Retail categories, as well as those companies which have made the shortlist for Best Wholesaler/Distributor of Preschool Product and in the What Parents Love consumer award (in association with The Insights Family).
Tickets and tables for the popular lunchtime event can be reserved easily and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or +44 (0)1183 340085.
It is recommended that you reserve your place(s) as soon as possible.
