The winners of the Progressive Preschool Awards 2024 were announced this afternoon (Tuesday 12 November) at a glittering ceremony at the Royal Lancaster Hotel, London.
An audience of some 400 industry executives from across the retail, nursery, preschool, toy, marketing and licensing arenas were treated to a host of entertainment including comedy from Edinburgh Comedy Award nominee, stand up and one quarter of the Dave Berry Breakfast Show on Absolute Radio, Glenn Moore.
Welcoming everyone, coo of Max Publishing, Rob Willis, said: “This event happens because of all of you in this audience, and in the whole preschool industry – the fantastic sponsors who back the entire industry, those marketing gurus who enter, those superstar judges we have and, indeed, everyone who buys a single ticket to this day – we thank you.”
The uplifting grand finale of the afternoon saw John Carolan, head of category at Boots, Baby & Nutrition, presented with the Outstanding Achievement Award.
The winners of the Progressive Preschool Awards 2024 are:
Best Supermarket Retailer
Asda
(Sponsored by Paramount)
Best Multiple Retailer
Mamas & Papas
(Sponsored by Misirli)
Best Mixed Retailer
Marks & Spencer
(Sponsored by Rainbow Designs)
Best Department Store
Jarrolds
(Sponsored by Spring Fair)
Best Online Retailer
John Lewis
(Sponsored by Aykroyds)
Best Independent Nursery Retailer
Bump Start Baby Shop, Milton Keynes
(Sponsored by Joie)
Best Independent Apparel Retailer
Smarty Pants Childrenswear, Dundee
(Sponsored by Hippychick)
Best Independent Toy Retailer
Starlings Toys, Bury St Edmunds
(Sponsored by Acamar Films)
Best Independent Gift Retailer
Pingo Pongo, London
(Sponsored by H&A)
Best Retailer Newcomer
Ayrshire Baby Centre, Irvine
(Sponsored by DKB Toys & Distribution)
Best Retailer Initiative
Peppa Pig x Natural History Museum for F&F at Tesco
(Sponsored by Penguin Ventures)
Best Preschool Apparel Range
The Gruffalo and Friends x Team GB SS24 for Asda from Aykroyds
(Sponsored by Hasbro)
Best Licensed Toy Range
Shake It Bluey from VTech
(Sponsored by BBC Studios)
Best Non-Licensed Toy Range
Smoby Activity Wall from Simba Smoby UK
(Sponsored by Toy Fair 2025)
Best STEM/Educational Range
102 Piece Rainbow Creative Pack from Connetix
(Sponsored by Good Play Guide)
Best Preschool Publishing Range
CoComelon Publishing Range for Farshore HarperCollins
(Sponsored by Redan Publishing)
Best Home or Furniture Range
Kubbie Sleep from Joie
(Sponsored by Media Snug)
Best Preschool Gift Range
Little Seedlings Gardening Collection for Dobbies from Hunter Price International
(Sponsored by Moonbug Entertainment)
Best Wheeled Goods Range
Maxi-Cosi Fame Premium Bundle from Dorel
(Sponsored by Harrogate Intl Nursery Fair)
Best Car Seat Range
Anoris T2 i-Size from Cybex
(Sponsored by Vista PR)
Best Preschool Essentials Range
Silicone Tableware Range from Trixie
(Sponsored by PreschoolNews.net)
Best Infant Development Range
Disney Baby The Lion King Range from Rainbow Designs
(Sponsored by Bump PR)
The Eco Award
Nappies and Nappy Pants from Pura
(Sponsored by Poetic Brands)
The Marketing Award
Bing’s Nature Explorers x WWT
(Sponsored by Azaria PR)
What Parents Love Award
Disney
(Sponsored by The Insights Family)
Best Wholesaler/Distributor
Hippychick
(Sponsored by Jazwares)
Outstanding Achievement Award (sponsored by Toymaster)
John Carolan
