The six finalists for the marketing award in this year’s Progressive Preschool Awards have been unveiled, highlighting the campaigns which have made an impressive impact upon the preschool product and retail sector over the past 12 months.
The judging was carried out by a group of marketing experts, chaired by Richard Pink, md of Pink Key Licensing.
He was joined by Paul Godwin (PCG Consultants), Amber Steventon (Azaria PR), Katie Rollings (Hasbro), James Marsh (B3 Creative) and Adeline St John (The Media Snug).
“As always there were a variety of marketing disciplines at play across the various entires – the panel were impressed with the creativity and targeting for many of the campaigns and there was the inevitable discussion of how well the results stacked up against the various available budgets for the campaigns,” commented Richard. “In the end it came down to the campaigns that the panel believed were the most effective at achieving what they set out to do with the budgets that were available – the nominations and ultimate winner were campaigns that most effectively combined creativity and commercial effectiveness.”
Amber Steventon, md of Azaria PR, which is the category sponsor of the Marketing Award, continued: “Marketing plays a key role in any product launch or brand development, nevermoreso than in times of change or challenge.
“It continues to be our pleasure to sponsor the Best Marketing Campaign at the Progressive Preschool Awards, to ensure that effective, interesting – and even ground-breaking – activities are shared and celebrated. We saw some amazing campaigns and hotly debated the winner – so a huge congratulations to all the entries.”
The Marketing finalists are:
- Hey Duggee: The Green Planet Badge from BBC Studios
- Peppa Pig World Oceans Day from Hasbro
- Peppa Pig #PlantWithPeppa from Character.com
- Safe Sleep & Parenting Advice on TikTok with @ewanandfriends from Sweet Dreamers
- The Very Hungry Caterpillar at Kew Gardens from Rocket Licensing
- The Adventures of Paddington Consumer Marketing Campaign from Rainbow Designs
The finalists in the prestigious Product and Retail categories, as well as the finalists for Best Wholesaler/Distributor of Preschool Product, are due to be announced imminently.
This year marks the tenth anniversary of the Progressive Preschool Awards and, as part of the celebrations, it will be moving to a new venue following many years of sell-out on tickets and tables – the Royal Lancaster London, taking place on Tuesday 15 November.
Tickets and tables for the event can be reserved easily and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or +44 (0)1183 340085. It is recommended that you reserve your place(s) as soon as possible.
Sponsors of the 2022 event include: Acamar Films, Amscan International, Aykroyd & Sons, Azaria PR, Bébélephant, BBC Studios, BTHA (Toy Fair), Centum Books, Geomag, Good Baby Guide / Good Play Guide, Hasbro, Harrogate International Nursery Fair, Hippychick, Ideas International, The Insights Family, Jazwares, Joie, Jura Toys, Media Snug, Misirli, Online4Baby.com, Paramount Consumer Products, Penguin Ventures, Poetic Brands, Rainbow Designs, Redan Publishing, RH Smith & Sons (Smiffys), Toymaster, Vista PR, Walker Books, WildBrain CPLG.
