The winners of the 30th anniversary Mother & Baby Awards 2024, supported by George at Asda, were announced at the end of November at a ceremony in London.
Gold, silver and bronze awards were announced across 43 categories, as well as the winners of the Reader Voted Categories – Retailer of the Year 2024 (awarded to Amazon), and Supermarket of the Year 2024 (awarded to Asda).
LittleLife’s Freedom S4 Child Carrier was awarded Gold in the Best Baby Carrier/Sling category, while its Family First Aid Kit took home silver in Best Travel Products Under £30.
Richard White, director of LittleLife, commented: “It’s incredibly rewarding for our LittleLife products to be recognised by parents as the best of the best and that our hard work and dedication is recognised in this way. These wins take our overall tally with Mother & Baby over the years to 14 awards. Such an achievement and full steam ahead into 2024 with exciting new products and more announcements.”
Graco was also recognised at the ceremony, as its Sweet2Sleep won gold in the Best Cot, Crib or Moses Basket category, and the Turn2Me i-Size R129 won bronze in the Best Baby/Toddler Car Seat (Stage 1/2).
Luisa Rollins-Svensson, consumer and trade marketing manager, said: “We are thrilled to have been recognised by parents in these categories. We are dedicated to making great quality products at the very best price and Sweet2Sleep is no exception. Being praised by parents on all counts, for ease-of-use, quality and the soothing colourway means a great deal to the team. We’re excited to bring more award winning products to UK consumers over the next 12 months.”
Vital Baby won silver award in the Best Steriliser category for its Nurture Advanced Pro UV Steriliser.
Brand development manager, Hannah Juniper offered: “We are approaching an exciting time for the brand in 2024, it’s great to be going into such an important year on a high. We have a broad portfolio which expands into many categories, so to be recognised for our Nurture advanced pro UV steriliser & dryer is testament to the design and quality of our products.
“To have won Silver for the Nurture advanced pro UV steriliser and dryer really cements its position as a hero in our range. An endorsement of this calibre is invaluable, especially because the awards are judged by parents.”
The full list of winners can be found here.
