Ex RAF servicewoman, Hannah Saunders, left the Den with a joint investment of £60,000 from Dragons Deborah Meaden and Steven Bartlett.
An impressive pitch in the Den saw Hannah receive three offers of investment from Deborah, Steven and Sara Davies. The pitch ended with Hannah accepting investment from Steven and Deborah.
Feedback from the Dragons was overwhelmingly positive. Steven said: “I just want to say I’m incredibly impressed. You should be incredibly proud of yourself.” Sara added: “My word you are impressive. Honestly I feel a little bit in awe of you.” And Peter Jones commented: “I think you are superb, Hannah.”
Hannah commented: “The dragons have been so helpful. The deal went through and I speak with them or their teams weekly. In fact we were in London this week with Steven’s team.
“They have been helping with retail, the website (increasing conversions, life time order value and repeat purchases), our mail campaign, socials, and introducing us to influencers and celebs. They’ve been amazing. The expertise is incredible, and they obviously want the best for our company, so if they see anything that needs improving they’ll say, which is so valuable.”
Having left the RAF and become a mum in 2014, Hannah couldn’t find products that would protect her son’s skin when he was on adventures with her, so she began making her own lip balm in her kitchen.
This idea then grew to the point where she launched Toddle Born Wild in 2020 to provide vegan skincare options for under threes such as Dribbleproof Lip Balm, Alcohol Free hand sanitiser, and the world’s first Probiotic Hand Gel.
The company now offers 13 SKUs, is stocked in a number of retailers and since launch has made £194,000. In the Den, Hannah said: “The way I’m looking at it at the moment is for year one, year two, it’s not about profit, is about growth. I want to be a £10 to 20 million company, not a £1 or 2 million company. I’m not doing this as a lifestyle business.”
