UK animation studio, 3D Sparrow Group has appointed IMG to extend its popular non-dialogue preschool show, Booba, into the licensing space.
The deal will see the agency further expand Booba’s global footprint across wider lifestyle categories including toys, apparel, fast-moving consumer goods, events and promotions.
Booba reached more than 13 billion YouTube views and stands as one of the top-rated kids shows on Netflix, since first airing on the digital platform in 2017. The show is also available worldwide on Amazon Prime, as well as through TV broadcasters in more than 45 countries.
In 2021, 3D Sparrow also collaborated with Sony Music to premiere the first ever Booba music video.
“We are really excited to partner with IMG and are confident their expertise will help our digital superstar Booba launch high-quality licensed products with like-minded and best in class licensing partners to entertain generations of children,” commented Oli Bernard, ceo of 3D Sparrow Group. “It’s a fantastic time for Booba right now with season four launching in Q4 this year and season five planned for a 2023 release.
“We believe that Booba enables kids to discover the world around them, using their imagination to recreate their own Booba-inspired adventures.”
Sam Barker, associate vp of licensing at IMG, added: “Booba has become a worldwide phenomenon and is loved by children around the world. We will focus on products that highlight and embody the spirit of the show’s playful and humorous content, which children and other fans of the show enjoy. We can’t wait to bring the Booba world to its millions of followers in engaging new ways.”
