After missing the 2020 in-person show due to the pandemic, Brand Licensing Europe is returning to London’s ExCeL this week. PPS catches up with Anna Knight, vp licensing at Informa Markets, to find out what’s planned and why companies in the preschool sector should visit.
“The whole team can’t wait to get onsite at ExCeL and back to reconnecting the industry in person,” enthuses Anna Knight, vp licensing at Informa Markets. “We’ve got such a packed event in terms of exhibitors, features, keynotes, events and more. It’s going to be a hectic but brilliant three days.”
After switching both Licensing Expo (which runs in Las Vegas) and Brand Licensing Europe to virtual events due to the pandemic in 2020, Anna and the team are understandably delighted to be back in-person. And she’s not joking about the packed schedule either, with the planned activity set to be beneficial and informative for those in the preschool category.
Anna continues: “Character and entertainment and preschool are almost the forefathers of brand licensing, so the sector will always be a huge part of the show. Preschool retailers are always very well represented, too, with the likes of George at Asda, Primark, The Entertainer, Nutmeg Morrisons and many more attending.”
To read the full feature, simply click on this link.
You can also check out the 21 things to look out for at the show this week by clicking here.
Brand Licensing Europe runs in-person at London’s ExCeL from 17-19 November, followed by an online event on 30 November and 1 December. Check out www.brandlicensing.eu for further details.
