For The Point.1888, a key part of its portfolio is the Moonbug Entertainment stable of brands – which includes CoComelon and Blippi, both currently making a big impact on retail. But it also boasts classic preschool brands such as Percy the Park Keeper, as well as representing Mumsnet in the consumer products space. PPS finds out more from commercial director, Bethan Garton.
There is no denying that the portfolio of preschool brands from Moonbug Entertainment has made a major impact on retail in the past year.
CoComelon and Blippi have seen success across key categories such as toys and apparel, with Bethan Garton, commercial director at The Point.1888, the agency which handles the licensing for the Moonbug brands – which also include Little Baby Bum and Morphle – reporting “phenomenal” sell-through at retail.
“It’s also been exciting to see the Crayola CoComelon launch of Colour Wonder; luckily it is now one of Crayola’s top performing brands,” says Bethan. “All of this has also been helped by our recent activity at retail with windows, panel ends and POS really helping to drive the brands forward.
“The Moonbug portfolio is a global hit with successes in many categories and with many retailers. In EMEA we have amazing sub agent partnerships who are driving the brands on the ground and recently we saw mall activations in the Middle East and Spain which were hugely popular with little ones and grownups. We’re fortunate that Moonbug are constantly launching new language versions of the English-speaking content across their portfolio.”
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