With Bluey already proving a huge success in Australia, the US and Canada, and now growing rapidly in the UK, BBC Studios is preparing to launch the brand into Europe next year. Progressive Preschool takes a closer look at the recent activity and plans for the coming year.
In what Mandy Thwaites, director, magazines and consumer products, UK Division at BBC Studios, terms as ‘a year of highlights’, 2021 has seen the licensor’s portfolio of brands enjoy commercial success, as well as strong innovation from licensing partners across a range of new areas as varied as confectionery, furniture, wheeled and musical toys, and health & beauty.
The standout brand for 2021 has been Bluey. Mandy tells us: “We’re coming up to our first Christmas for Bluey in the UK and we have full commitment from most of UK retailers including toy specialists and grocers, driven by the amazing Moose toy range. We’re about to launch Bluey products to European markets in April and there’s been a real excitement amongst partners to work with us on this brand. It’s still early days here but it’s so exciting to see it unfold.”
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