Preschool licensing special: “Preschool continues to be a highly competitive space”

Coolabi’s hero brand, Clangers, was originally broadcast in 1969, and since the new series of the stop-motion animation came on air in 2015, it has never been off air – testament to its importance to the CBeebies schedule. Allison Watkins, director of global consumer products and TV distribution at Coolabi tells Progressive Preschool about what’s been happening in 2021 for the much-loved property.

The themes of music and sound are key to Coolabi’s licensing programme for Clangers. In 2020, the partnership with the UK’s largest music therapy charity, Nordoff-Robbins, was key and the ‘On stage at home’ promotion reached over 15 million people during a challenging period. The company also taught lots of children to speak ‘Clanger’ with its Amazon Alexa Kids+ promotion.

Both partnerships have continued this year and have expanded. Allison Watkins, director of global consumer products and TV distribution at Coolabi, comments: “We are delighted that our Nordoff Robbins partnership is a live stream and recorded music therapy session with Tiny and Small Clanger and is supported by CBeebies presenter Cat Sandion. We also have an enhanced offering with Alexa, which is a partnership we are continuing to expand upon.”

To read the full feature in the digital issue of Progressive Preschool, simply click here.

MORE NEWS
TrendsUKPatAvenue500x500
 
The collaboration combines their strengths and expertise to create a significant presence in the UK market....
SmythsXmasAd500x500
 
Smyths Toys has launched its latest Christmas ad campaign, showcasing the anticipation and excitement kids feel when they hear the magical words, 'Smyths Toys'....
MoriNottingHill500x500
 
The sustainable babywear brand has set its sights on high street expansion with the opening of a pop-up shop in London’s Notting Hill this October and a new permanent store in Westfield London this November....
JaneVistaPPSA500x500
 
Jane Pavia-Davies, md of Vista Public Relations, explains why the company supports the Progressive Preschool Awards....
Eloide500x500
 
Featuring woodland animals and plant prints in soft muted colours, the latest collection from design-driven baby and children’s brand Elodie is inspired by ‘The Fairytale Forest’....
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.