The aim of the collaborative initiative is to match families in need with pre-loved prams and pushchairs.
A new collaborative initiative from industry specialists has launched this week – Prams for Good has the aim of matching families in need with pre-loved prams and pushchairs, to enable them to get out and about with their babies and children.
The campaign will work with a number of industry partners to take back pushchairs that are in good condition from families, influencers, brands and celebrities, and re-distribute them via a network of independent nursery retailers, logistics companies and local charities to families in need across the UK and overseas.
In addition to direct collections, the campaign partners are in discussion with pram brands and independent retailers across the UK, with the aim of creating a nationwide hub of drop off and collection points for the pushchairs, for ultimate redistribution to local charities.
Approximately 14 million people currently live in poverty in the UK, including 4.2 million children – that’s one in every four children who do not have the essentials available to them to live.
The campaign will bring together brands, nursery retailers, trade and consumer media, parents, celebrities and influencers to ‘each do their bit’ to help alleviate three main issues:
- To help poverty-stricken families both in the UK and across the globe. The average spend on a new pushchair is £340.32 – unfortunately, a cost well beyond the reach of many UK families, living in poverty, who can’t even afford food and clothing, especially now.
- To improve physical, mental and emotional health, and aid bonding with baby, by giving parents a pram they can use to get outdoors with their child every day. The campaign will help address the current burgeoning mental health crisis by giving families the opportunity to get outside and into the fresh air, known to be essential for our health and mental wellbeing.
- To work towards a greener planet – so many prams are dumped, and the campaign is aiming to reduce landfill by recycling the prams that have life in them yet and can be given to a good home.
The Prams for Good campaign is a collaboration between a number of UK-based companies and charities.
UK registered charity, Goods for Good, delivers overstocked goods donated by British industry and second-hand, pre-loved goods donated by the local community to vulnerable people and communities around the world.
In addition, pushchair brand Didofy, has spearheaded the campaign from the start, but the company has high hopes many pram and pushchair brands will join the campaign. A number of consumer and trade media partners are also on board including MadeForMums and Dadsnet.
