Company signs as the official plush partner for fast growing preschool property.
Posh Paws has strengthened its preschool line-up for 2019, signing up as the official plush partner for the fast growing Pirata & Capitano.
The deal – which was brokered by Licensing Link Europe on behalf of brand owner, Millimages – spans EMEA, Australia and New Zealand.
Product will be available from autumn 2019 and will include plush, feature plush and baby and nursery lines.
Pirata & Capitano airs on Channel 5’s Milkshake block and follows Pirata and her best friend Capitano as they embark on adventures sailing ‘The Great Sea’.
“Pirata and Capitano will be a fun preschool range that will appeal to the already loyal fan based of the new show,” said Laura Bull, marketing manager at Posh Paws. “The programme and its stunning CGI characters are colourful and cute and lend themselves perfectly to a premium plush collection.”
Laurence Papon, head of licensing and video at Millimages, added: “Selecting the right plush partner was essential for Pirata and Capitano.
“In Posh Paws, we know that developing premium quality products that are true to the property’s characteristics will always be top priority. We are very excited to see the first products on shelf in 2019.”
