Polarn O. Pyret extends second hand service to entire collection

The Swedish kids clothing brand’s in-house destination for PO.P Second Hand is now available on all of its collection.

With a long-standing vision that each piece of its clothing is owned by at least three children, PO.P Second Hand is proof of a value proposition rooted in longevity, as well as a commitment to guaranteeing the vision’s delivery.

Buying and selling second hand from its own brand website exemplifies that commitment, but also sets Polarn O. Pyret apart from both a business model and customer service perspective.

The service experienced unprecedented interest during a trial with outerwear last year. 95% of items sold out within just five days, giving the brand confidence to extend the service.

A soft launch in September allowed customers to trade in any second hand item, no matter where it was purchased.

PO.P UK md, Mats Nilsson, commented: “PO.P already leads the way with a sustainability mindset baked into how we do business. We really care about the clothes we produce and second hand is the obvious next step for us. But it’s also really important that we take full ownership of the experience for customers. the only way we can do that and truly build brand value through second hand is to take full ownership of our products.

“It’s what customers want, and it’s what the planet needs. But there’s being seen to be doing second hand and there’s really doing second hand. We’re putting our money where our mouth is and are investing in building a profitable resale model that helps us manage our impact as we grow the PO.P brand here in the UK.”

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.