Apparel licensee adds the iconic children’s brand in new deal with Riverside Brands.
Hot on the heels of last week’s deal for Tiny Tatty Teddy, Poetic Brands has welcomed another brand to its fast growing baby and children’s division.
The apparel licensee has secured a deal with Riverside Brands for the Early Learning Centre.
The ELC collection will incorporate baby and children’s wear products, including baby layette and fashion, as well as accessories such as baby changing bags and slings in the baby collection. In the children’s category, Poetic Brands is set to offer children’s daywear, as well as accessories including luggage, beach towels and bags and flip flops.
“When we heard about the opportunity of establishing ELC as an apparel collection, we jumped at the chance to come on board and work with Ashley [Holman] and The Entertainer on this project,” said Anne Bradford, director at Poetic Brands. “In the initial year of setting up the business it has been so important to us to look for new opportunities to the market and the ELC brand absolutely ticks this box.
“Our team has a huge amount of experience across both baby and toddler and they are looking forward to creating a unique apparel collection at retail.”
Ashley Holman, md of Riverside Brands, added: “We have had a fantastic initial response to the Early Learning Centre licensing opportunity since announcing it a few months ago and it is really exciting to be partnering with Poetic Brands, as they really understood the vision we have for the brand from the outset. We are confident this will be the start of a very successful partnership for all involved.”
