PO.P appoints new ceo

Swedish childrenswear brand, PO.P (Polarn O. Pyret) has appointed Sara Sjöberg as its new chief executive officer.

Sara steps into the role with a wealth of experience from digital and omnichannel commercial strategy and operations from H&M Group, ICA and Accenture. She currently serves as the head of omni marketing and digital sales at H&M Group for South Europe, where she has built the customer activation and marketing organisation.

Sara succeeds Johan Munck who will be stepping down as ceo of PO.P when Sara has joined, no later than 1 September 2024. This is a planned transition by the board of directors and the departing ceo.

Johan Conradsson, co-managing partner at Procuritas said: “With its passion for strong sustainable businesses, Procuritas seeks to support and accelerate the development of PO.P and digitalisation of its omnichannel business.

“We are delighted to welcome onboard Sara Sjöberg, whose experience and vision we believe are ideal for leading PO.P’s skilled teams going forward. This move reflects our confidence in the brand’s ambitious journey towards redefining sustainability and quality in the textile industry.

“On behalf of the board, I would like to thank Johan Munck for his resilient leadership through the toughest of times including the pandemic, corporate restructuring, and the transition to a new ownership. Under his leadership, PO.P has emerged stronger, with enhanced product offerings, record growing sales, and award-winning recognitions for its sustainability efforts.”

Sara Sjöberg, incoming ceo of PO.P, commented: “I look forward to working with the team at PO.P and Procuritas to develop the market for high quality children’s clothing in a rapidly changing retail environment, as well as growing the international footprint and reputation of the company.”

Johan Munck, the departing ceo, reflected: “Leading PO.P has been an immense privilege. Together with our team of ‘Polare’, we’ve navigated through four years of significant challenges and achievements. As I prepare to step down, my now striped heart remains with this incredible brand and team. I’m confident in the bright future that lies ahead under Sara’s leadership.”

 

MORE NEWS
WhatParentsLove24500x500
 
Having run successfully for the past three years, the What Parents Love consumer award is returning for the Progressive Preschool Awards 2024, in collaboration with kids’ market intelligence specialist, The Insights Family....
Copy of Progressive Preschool featured image (16)
 
Global growth, a number of significant internal promotions including a new ceo and some iconic product launches are making for an exciting year ahead for Green Sheep Group (GSG). ...
Melissa&Doug500x500
 
Following Spin Master’s acquisition of Melissa & Doug earlier this year, the company has laid out an ambitious plan to accelerate growth by fully integrating the Melissa & Doug business into its international commercial operations....
VTechandNandi500x500
 
To celebrate the launch of the VTech Kidi DJ Drums, VTech recently hosted an exclusive Drum Masterclass, headlined by celebrity kid drummer, Nandi Bushell....
Copy of Progressive Preschool featured image (17)
 
H&M has opened a pop-up store at Selfridges London, dedicated to H&M Adorables, its brand-new premium childrenswear line. ...
Copy of Progressive Preschool featured image (15)
 
PO.P is proud to present a limited-edition collection in support of the Swedish Prostate Cancer Association, known formally in Sweden as ‘Mustaschkampen’....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.