PlayMonster has expanded its partnership with Hasbro, securing a deal with the Playskool brand which will see it further grow its preschool category in 2022 and beyond.
Both companies will work together to expand and broaden the iconic Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s nostalgic brands to engage millennial parents and a new generation of kids.
Pillar brands will include Playskool Weebles, Playskool Glo Friends, Playskool Little Wonders (sensory play-sets made from sustainable wood) and The Original MagnaTab (a Montessori-learning, sensory-based drawing tablet which uses magnets and a stylus to teach letters, shapes and numbers.
“I could not be more pleased about the continued and successful expansion of our partnership with Hasbro,” said Bob Wann, ceo of PlayMonster. “Preschool is a natural and strategic area of expansion for the company following our proven success in both the games and activities categories, and Playskool is a perfect brand to show off what we do best, bringing a fresh approach to universal, classic play.”
Casey Collins, general manager and svp of global consumer products at Hasbro, added: “We’re beyond pleased to expand our work with PlayMonster and to introduce a stellar new line of Playskool toys that will delight both kids and parents.
“The talented team at PlayMonster has demonstrated great skill and creativity in working with nostalgic brands, and we are looking forward to what we see ahead for the line.”
The past year has marked significant momentum and growth for PlayMonster. It has expanded its global presence with the rebrand of Interplay to PlayMonster UK, pointing to the company’s continued commitment to growth and innovation.
