Playmobil has converted the production of its toddler products from traditional, fossil-based to plant-based materials.
The toddler line is also receiving a new name and a new look – changing from Playmobil 1.2.3 to Playmobil Junior.
The play-sets under the new brand are made with plastics originating from raw materials that are at least 90% plant-based.
The new plant-based plastics can be traced back to materials left over from food or paper production according to the mass balance approach used in the circular economy and based on the ISCC 208 standard. For the packaging, at least 90% recycled cardboard and 100% recycled paper are used.
The change to sustainable materials is also accompanied by a relaunch of the packaging design. The first play sets will be available in February, while the entire product range is planned to be converted by the middle of the year.
Aimed at 1-4 year olds, Playmobil Junior features a number of sets which support development through a variety of features and play options.
All Disney licensed play-sets will also be produced using the new sustainable materials.
The brand relaunch is supported by a large-scale media campaign.
“After successfully establishing several classic product lines to now use recycled and bio-based plastics, converting the production of our toddler line is another important step on our ambitious sustainability agenda,” commented Bahri Kurter, ceo at Playmobil.
