Magic Light Pictures’ new preschool property, Pip and Posy, has joined forces with Play England, Play Scotland, Play Wales and PlayBoard Northern Ireland to sponsor this year’s Playday event.
Playday – the national day for play in the UK – is an annual celebration which highlights the importance of play in children’s lives and will be held on Wednesday 4 August.
The partnership between Magic Light and Playday will see characters Pip and Posy, from the hit Milkshake and Sky Kids series, feature in a fun resource pack designed with Playday and available online at www.playday.org.uk.
Filled with Pip and Posy themed ideas, tips and downloadable activities, the pack will help families, carers and communities create their own Playday event.
“Play is central to the world of Pip and Posy so we are delighted to team up with Playday, a fantastic initiative that promotes the importance of play,” commented Michael Rose, executive producer and co-founder of Magic Light Pictures. “Both our series and this wonderful event celebrate the joy of play and Pip and Posy are looking forward to helping many more friends have fun throughout the summer.”
Anita Grant, chair of trustees for Play England, added: “With their love of play and understanding of how it can help to forge friendships and solve problems as well as being huge fun, Pip and Posy are the perfect Playday partners.
“The past year has been very challenging and play can greatly help children and young people cope with stress and anxiety. We are proud that not only is Playday continuing across all four nations of the UK but we are also encouraging a whole Summer of Play. We can’t wait to see the creative ways that families and carers will be celebrating on Playday and beyond with the help of a little Pip and Posy magic.”
