Peter Rabbit: Friend to Nature campaign launches

The new annual campaign is aimed at encouraging children and their carers to enjoy being creative in nature during the summer.

The Peter Rabbit brand team at Penguin Random House UK has launched Peter Rabbit: Friend to Nature, a new annual campaign aimed at encouraging children and their carers to enjoy being creative in nature during the summer.

Laura Brand has been engaged as an ambassador for the campaign, to create and present a series of filmed tutorials on newly refreshed www.peterrabbit.com.

The fun, nature-based activities will be shared every Friday in July – beginning on 9 July – to provide parents with ideas and inspiration to enjoy the great outdoors with their little ones this summer. The weekly content series is based around themes of nature and friendship and will run throughout the month culminating on International Friendship Day on 30 July.

In addition, a series of classroom activities and learning resources have been developed for KS1 school children with Puffin. These will be hosted online and mailed to 37,000 primary teachers in the UK and made available to key English language-speaking territories.

“I grew up with the stories of Beatrix Potter and have loved introducing my two daughters to the world of Peter Rabbit,” commented Laura. “We have had so much fun creating a series of nature activities for families to enjoy together in the garden or out on a nature walk.  These ideas are all inspired by Peter Rabbit and the mischievous adventures that he has with his friends and I hope families will enjoy them as much as we have.”

Izzy Richardson, director owned brands at Penguin Random House, added:  “During her lifetime, Beatrix Potter was a pioneering conservationist who was passionate about the natural world. So who better than Peter Rabbit to champion the joy that spending time in nature can bring?

“Peter has an authentic connection to nature and this mid-year campaign will enable us to reach families with meaningful and engaging content beyond Easter. Friend to Nature is perfectly timed to drive awareness of our newly relaunched website, the first in a refresh of all of our Peter Rabbit digital platforms.”

MORE NEWS
BPIAPavilion500x500
 
The Baby Products Industry Association is to reintroduce its UK Pavilion for the first time since 2019 at next year's Kind + Jugend....
NewbieGuildford500x500
 
Located in Guildford, Surrey, the new store marks a significant milestone in Newbie's ongoing expansion and solidifies its growing presence in the British market....
GracoSafetyWeek500x500
 
A long-time supporter of road safety charity Brake, car seat expert Graco has revved up for Brake’s Road Safety Week (17-23 Nov) with its own interactive campaign, Safety Within....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
Eggloo500x500
 
“With the eggloo, we’re not only delivering a functional product but also redefining the look and feel of a classic training tool.”...
Finnson500x500
 
Award-winning sustainable changing bag brand Finnsøn has introduced its AW24 product range....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.