Peppa Pig jumps in to back Team GB for Tokyo Olympic Games

‘Big Inspiration for Little Piggies’ campaign will encourage families to celebrate the biggest sporting event of 2021.

Hasbro has unveiled a collaboration with Team GB in the UK that will see Peppa Pig join the British Olympic team as a special children’s ambassador to get kids excited for the summer Olympics in Tokyo – rescheduled from 2020 to 2021.

Big Inspiration for Little Piggies is a new campaign designed to get the nation’s kids moving and into the spirit of the Olympics by cheering on their favourite national athletes.

The campaign will be underpinned by a busy roster of live events, retail activations, digital content and bespoke merchandise.

“With a year to go until the Olympics there couldn’t be a better time to inspire young kids and their families to get active” said Hasbro’s Marianne James, VP EMEA consumer products. “Our Big Inspiration for Little Piggies campaign is a great opportunity to tap into the enormous interest surrounding the Olympics to both support the Team GB athletes and nurture a lifelong love of sports in the younger generation that will leave a lasting legacy.”

Partners will be creating exclusive new consumer products across categories including toys, apparel and accessories, stationery, home gifting and publishing.

The campaign will span multiple touchpoints with a new bespoke style guide featuring designs that put Peppa and all her friends right into the action with unique sporting outfits and active wear to inspire a range of Team GB licensed merchandise for children, placing the preschool brand in good company with Team GB’s official mascot, Pride The Lion.

New branded content is also being developed across digital channels that will harness the popularity of Peppa Pig and Team GB by encouraging children and families to take advantage of the global sporting event and promote an active, healthy lifestyle.

Throughout summer 2021, Hasbro will be readying a packed calendar of interactive marketing activities that will see Peppa Pig model her very own Team GB kit at various events across the country, sports-related meet-and-greets, experiential displays, retail activations and competitions hosted at multiple locations.

The collaboration will kick off with a digital presence in Team GB’s community campaign, I Am Team GB, from July 23-30 to capitalise on the should-have-been Olympic buzz.

MORE NEWS
TrendsUKPatAvenue500x500
 
The collaboration combines their strengths and expertise to create a significant presence in the UK market....
SmythsXmasAd500x500
 
Smyths Toys has launched its latest Christmas ad campaign, showcasing the anticipation and excitement kids feel when they hear the magical words, 'Smyths Toys'....
MoriNottingHill500x500
 
The sustainable babywear brand has set its sights on high street expansion with the opening of a pop-up shop in London’s Notting Hill this October and a new permanent store in Westfield London this November....
JaneVistaPPSA500x500
 
Jane Pavia-Davies, md of Vista Public Relations, explains why the company supports the Progressive Preschool Awards....
Eloide500x500
 
Featuring woodland animals and plant prints in soft muted colours, the latest collection from design-driven baby and children’s brand Elodie is inspired by ‘The Fairytale Forest’....
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.