STA has secured a three-year partnership with PAW Patrol, creating a unique range of branded swimming awards for children aged 2-6.
The new collectable range of swimming awards features the six main pups from PAW Patrol – Chase, Marshall, Rubble, Skye, Zuma and Rocky – with each focusing on one of the pup’s characteristics and their individual catch phrases from the TV show.
For example, with Chase, a German Shepherd who is an athletic natural leader that likes to take charge, teachers can reward this certificate to youngsters who have been ‘Smart & On the Case like Chase’ in their swimming lessons.
The six awards are supported by official PAW Patrol branded certificates and a contrasting shield-shaped woven badge (reflecting the shield on each of the pup’s collars) and are:
- I’m Smart & On the Case like Chase!
- I’m Brave & Fired Up like Marshall – I’m Okay!
- I’m Helpful & On the Double like Rubble!
- I’m Determined like Skye – Pup’s Away!
- I’m Playful like Zuma – Ready, Set, Get Wet!
- I’m Pawsitive Like Rocky – Don’t Lose it, Reuse it!
The partnership is one of STA’s biggest to date, with Zoe Cooper, commercial director, commenting: “The new skills-based awards series gives us all a fantastic way to motivate young swimmers in their lessons, as they will know they have the opportunity to be rewarded with an official certificate with their favourite PAW Patrol character on it – and we know they will want to collect all six awards.”
“Plus, we love the empowering ethos behind the PAW Patrol brand and the positivity of the inclusive messages portrayed by the pups, who say “no job is too big, no pup is too small”. We believe this ties perfectly with the message we want to give children of all abilities, to help motivate them in a swimming lesson environment and reward them for their individual endeavours, no matter how big or small they may be.”
Further projects are planned to coincide with the launch of the new Aqua Pups series, the upcoming PAW Patrol: The Mighty Movie and the brand’s tenth anniversary.
Venetia Davie, vp consumer products, UK & Ireland at Paramount, continued: “We are thrilled to be partnering with The Swimming Teachers Association as we continue to celebrate 10 years of PAW Patrol. We hope the all new PAW Patrol inspired swimming awards will encourage, develop and reward young swimmers from all backgrounds as well as helping them to build water confidence that lasts a lifetime.”
