Pat Avenue UK has signed two new distribution deals – one of which will see it bring a new preschool brand to the market.
Launching for Easter, Motor Town is a preschool vehicle and play-set range. Suitable for 18 months+, it features chunky, freewheeling vehicles and garage play-sets.
Packs of vehicles and a Fire Station play-set fill the entry price point categories, while the My First Garage play-set is predicted to be the core line with a ‘pack away and carry’ design. There are also multi-level garage play-sets and further new developments coming soon.
In addition, Pat Avenue has also added to its games range with Drench, due to hit shelves in August. The multiplayer party game sees players take turns in nervous anticipation to avoid getting drenched when it’s their turn to pull the ring tab.
“I am really excited to add Motor Town and Drench to our ranges for 2024, having identified gaps they will fill in the market: Motor Town with its preschool value appeal and the exciting Drench are perfect complements to our range,” commented Guy Rooney, md at Pat Avenue. “I have never been defeated at Drench and I am happy to take on all comers at Toy Fair.”
Pat Avenue will be on stand E66 at Toy Fair (Olympia, 23-25 January).
