Over a third of UK parents aged 21-24 play on a console with their toddlers, according to new research from Parents Insights.
The Insights People recently announced the launch of its global Parents Insights, surveying 130,000 parents of children aged between 1 and 16 in 13 countries every year.
The Insights People has recently identified a trend in its real-time data, which sees gaming becoming a family pastime, particularly so with Gen Z parent families.
The trend features in the first ever Parents Insights Future Forecast report, which makes ten predictions for the parents and family sector in 2021. The report has been produced to mark the enhanced and improved Parents Insights. The new service went live on January 1, 2021 and surveys more than 2,600 parents of children aged 1-16 every week, totalling more than 130,000 parents per year across 13 countries, with all responses being available in real time via the company’s bespoke portal.
The report discusses how gaming has become a family pastime, particularly among younger parents, who have grown up as gamers and are handing down this hobby to their kids.
When it comes to creating shared gaming experiences with their children, over a third of parents aged 21-24 play on a console with their toddlers, a 76% increase on the number of parents aged 45 and above who do the same. As more gamers become parents, this trend will only increase in future generations.
To download the full complementary Parents Insights Future Forecast report, please visit: www.parentsinsights.com/futureforecast.
