Orchard Toys has teamed with Penguin Ventures – the licensing and consumer products team at Penguin Random House Children’s UK – on a new range for The World of Peter Rabbit.
The two partners have worked together to bring Peter Rabbit to life on a new collection of educational games and jigsaws, creating a creative hybrid of The World of Peter Rabbit and Orchard Toys.
The new range – initially consisting of six product lines – has been created under licence from Penguin Ventures on behalf of Frederick Warne & Co.
“We’ve been consciously seeking a licence partner and Peter Rabbit feels like the perfect fit, it’s a trusted brand with a strong British heritage which aligns beautifully with Orchard Toys,” commented Simon Newbery, md at Orchard Toys. “We’ve worked with the Penguin Ventures team to develop an exclusive range of fun and exciting games and jigsaws, that blends these two iconic brands to create a new Peter Rabbit range from Orchard Toys.”
David Sprei, commercial director at Penguin Ventures, continued: “Penguin Ventures has long admired the quality, fun and creativity that are synonymous with Orchard Toys products, and we are thrilled that this translates so beautifully in this stunning new range for The World of Peter Rabbit.
“Orchard Toys have done a wonderful job of evolving the narrative of Beatrix Potter’s original Tale of Peter Rabbit, with its garden setting, and creating a new way for families to engage with the story through imaginative play. We are delighted to be the first licensing partner for Orchard Toys.”
