Orchard Toys will be unveiling its new collection featuring The World of Peter Rabbit at Toy Fair this week (23-25 January) – marking its first licensed collaboration with Penguin Ventures.
On top of this, the company will also be revealing new products in its bestselling range if educational games and puzzles.
The new World of Peter Rabbit range includes six games and jigsaws for children aged 3+ and one game for younger children aged 18 months+.
The collection includes Peter Rabbit Fish and Count; Peter Rabbit Don’t Wake Mr McGregor; Peter Rabbit 4-in-a-box puzzles; Peter Rabbit Rabbit Race; Peter Rabbit Veg Patch Lotto; and Peter Rabbit Heads and Tails.
“2024 is going to be a really exciting year for us, we have a much-loved character for our first brand licence and some brilliant new games and jigsaws,” commented Simon Prest, sales director at Orchard Toys. “There’s lots for children, parents and retailers to get excited about.
“From Orchard Toys it’s a strong proposition for the preschooler and educational games categories, an attractive price point for shoppers and a great sales opportunity for retailers. We’re expecting our new Peter Rabbit collection to appeal to consumers and become a bestseller for our retailers.”
In addition, a raft of new products will be joining the company’s educational games and jigsaws line-up.
These will include the Giant Alphabet extra-long jigsaw, which comes with 26 chunky letter pieces to assemble on alphabetical order, plus extra cut out letter tiles that can be used interactively, and a giant wall-poster; and Orchard Toys Buzz Words, which aims to encourage literacy skills for children 5+.
