Educational, games and jigsaws manufacturer, Orchard Toys, has confirmed a manufacturing and licensing agreement with Moose Toys to support its plans to expand the brand in the US and Canada.
The new partnership with Moose Toys will ensure continued support of existing retail distribution, as well as the development of major businesses within North America.
Moose Toys hopes to replicate the success Orchard Toys has seen in the UK by offering North American distribution through its US and Canadian infrastructure.
A number of Orchard Toys products have been localised by Moose Toys to ensure they are appropriate for the North American market and will be available early next year.
Each product will be produced by Moose Toys to the expected quality of Orchard Toys and will be thoroughly tested to meet with the most stringent North American compliance standards.
Simon Newbery, managing director of Orchard Toys, commented: “We’re really excited about this opportunity and feel there is enormous potential with Moose Toys to take the Orchard Toys brand and grow it further in this important region.
Ronnie Frankowski, cco at Moose Toys, added: “We’re beyond thrilled to partner with Orchard Toys to bring these fantastic, proven, educational products to children and their parents in the US.
“Orchard Toys is globally regarded as one of the top manufacturers of games and jigsaws and has built deep, long-lasting equity with consumers, especially parents. This partnership is the perfect addition to our ever diversifying portfolio.”
