Orchard Toys has confirmed a new distribution deal with TOMY, supporting its plans to expand its brand across GAS, Belgium and France.
The company believes that partnering with TOMY will ensure continued support of existing retail opportunities, as well as the development of major businesses within the regions.
Its aim is to replicate the success that it has enjoyed in the UK with a company which can offer regional distribution and local infrastructure.
A range of Orchard Toys’ products have been localised for the regional markets and will be available in a four language format, French, German, Dutch and Italian specifically for France, Germany, Austria, Switzerland and Belgium.
“We’re really excited about this opportunity and feel there is enormous potential with TOMY to take the Orchard Toys brand and grow it further in these important regions,” commented Simon Newbery, md of Orchard Toys.
Jean-Christophe Bonifacj, general manager at TOMY, continued: “This is a great project which will reinforce our position on games, one of our four core pilars. This brand is about educational games with a high level of quality. We are very proud to sell it and to build its success.”
TOMY will be featuring the Orchard Toys range at Deauville and Nuremberg over the coming months and will launch products into the markets by April 2022.
