H. Grossman has entered the New Year with a new name, having undergone a total rebrand to become One For Fun.
“This announcement is the culmination of a lot of hard work bringing together all of our team with one website, one set of email addresses, one sales force and one fantastic office and showroom,” explained David Mordecai, ceo of the company. “The head office is in Glasgow and the Norwich office has been closed. We have essentially been one company for a few years now and, finally, this name reflects that.”
David continued: “As far as our customers and suppliers go this will eliminate a lot of confusion. We had team members with differing company email addresses, different offices at different ends of the UK and a feeling that the name did not represent the fusion of the companies.
“One for Fun Ltd is a company that sells brands – those brands are HGL, Ozbozz, Tobar, Kit for Kids and our distribution brands, Maisto and Bburago and Zuru.”
The new company name will appear on new packaging, but will not replace or overshadow the existing product brand, David explained.
One For Fun will be showing the new packaging at London Toy Fair later this month (stand E49).
