Nuna and BMW have announced an exclusive design collaboration.
The partnership brings together two brands recognised for their attention to detail and commitment to providing exceptional lifestyle solutions.
Nuna and BMW are celebrated for their dedication to premier industry expertise. The result is a collection that marks a new chapter in sophistication and precision, tailored to families seeking the best quality and design for their everyday adventures.
The collaboration focuses on elevating the user experience through thoughtful design. Each product in the collection showcases both brands’ commitment to detail and is a testament to the exceptional safety and durability standards and luxe aesthetics synonymous with Nuna and BMW.
“Our collaboration with BMW is a natural fit, with a passion for premium quality and innovative design,” said Austin Hodges, chief marketing officer at Nuna. “We are excited to combine our expertise to create premium products that will enhance the everyday lives of our selective buyers who think carefully about their purchases and value remarkable design and premium quality for themselves and their families.”
“We are beyond excited to collaborate with Nuna and we are looking forward to enhancing the lives of our customers with these exciting products,” said Stefan Karch, head of BMW Lifestyle & Licences.
The partnership is not just a collaboration, but a meeting of minds and a shared vision of excellence that Nuna and BMW are excited to offer their discerning customers.
“At Nuna, our mission is to create premium baby gear that is designed for living,” said Marta Piña Fernández, head of marketing EMEA & APAC for Nuna. “Partnering with BMW allows us to push the boundaries of what is possible in baby gear design and set a new standard for quality and style that provides adventure and creates memories for families to treasure.”
The Nuna x BMW range includes three pushchairs, the MIXX next, TRIV next, and TRVL lx, each featuring design details inspired by BMW, such as wheels with a BMW pattern, rims resembling BMW tires, and subtle BMW logo applications and patterns.
Each has been thoughtfully designed to integrate seamlessly into the lives of modern families, offering everyday moments of ease and joy.
The Nuna x BMW collection will be available from end of 2024.
