Nick Jr unveils Easter brand building campaign

Creative marks first major brand building campaign in UK in almost five years for channel.

Preschool channel Nick Jr is launching its first major brand building campaign in the UK in almost five years.

Titled Small Heroes Can Always Find Big Adventures on Nick Jr and created by Nickelodeon’s in house team, the creative is built around a preschooler’s real-life moments and integrated with five of the most popular shows within the Nick Jr portfolio – Blaze and the Monster Machines, PAW Patrol, Nella the Princess Knight, Rusty Rivets and Shimmer and Shine.

The six-week on air and off air campaign around Easter runs from March 23 includes 40-second spots across TV, cinema, VOD and online.

Paid and organic social activity across Facebook, Instagram and Pinterest is being utilised to drive awareness and online engagement.

In addition, a competition to find Nick Jr’s biggest Super Fan is being launched with 16 micro-influencers via platform BuzZoole for targeted sweepstakes with Nick Jr. Super Fans.

Alison Bakunowich, svp Nickelodeon UK and Northern and Eastern Europe, commented: “Nick Jr is the home of the biggest preschool brands in the UK. The campaign positions it as a destination packed with adventure and great story-telling featuring well-loved characters which equally entertain and excite our young audience.”

You can check out the TV spot below:

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.