Creative marks first major brand building campaign in UK in almost five years for channel.
Preschool channel Nick Jr is launching its first major brand building campaign in the UK in almost five years.
Titled Small Heroes Can Always Find Big Adventures on Nick Jr and created by Nickelodeon’s in house team, the creative is built around a preschooler’s real-life moments and integrated with five of the most popular shows within the Nick Jr portfolio – Blaze and the Monster Machines, PAW Patrol, Nella the Princess Knight, Rusty Rivets and Shimmer and Shine.
The six-week on air and off air campaign around Easter runs from March 23 includes 40-second spots across TV, cinema, VOD and online.
Paid and organic social activity across Facebook, Instagram and Pinterest is being utilised to drive awareness and online engagement.
In addition, a competition to find Nick Jr’s biggest Super Fan is being launched with 16 micro-influencers via platform BuzZoole for targeted sweepstakes with Nick Jr. Super Fans.
Alison Bakunowich, svp Nickelodeon UK and Northern and Eastern Europe, commented: “Nick Jr is the home of the biggest preschool brands in the UK. The campaign positions it as a destination packed with adventure and great story-telling featuring well-loved characters which equally entertain and excite our young audience.”
You can check out the TV spot below:
