New start for LÍLLÉbaby as it joins the Thrive family

Award-winning baby carrier brand LÍLLÉbaby has been acquired by Thrive International, with Ian Schaffer, an industry veteran of over 40 years, beginning his tenure as ceo immediately.

Ian will be using his experience in the juvenile industry to expand the LÍLLÉbaby’s reach domestically and internationally, while continuing to further develop and evolve its product lines.

LÍLLÉbaby has joined Moby Wrap and Petunia Pickle Bottom at Thrive, both of which have seen significant growth under Schaffer’s strategic leadership, since being acquired in 2019.

“We are excited to welcome the LÍLLÉbaby brand as the latest addition to our growing brand line-up,” says Ian. “LÍLLÉbaby’s innovative products will bolster Thrive’s continued growth, as key personnel of LÍLLÉbaby will be joining Thrive’s best-in-class management team.”

LÍLLÉbaby operations will fold into Thrive International’s current structure, while its products will continue to be sold through major retailers and specialty stores, as well as online.

“We’re thrilled to be writing LÍLLÉbaby’s next chapter under Thrive International’s ownership,” adds current ceo Jeff Colton, who will remain as a consultant during the integration period. “Our product selection, avid consumer base and skilled employees combined with their great portfolio of brands and team, solidifies Thrive as a significant player in the juvenile products market with a true omni-channel approach.”

He continues: “Thrive’s commitment to innovation and creativity will drive the LÍLLÉbaby brand to new heights… and allows us to continue to make parents’ lives better by pushing the limits in the design and production of the world’s most comfortable, functional, and stylish child carriers.”

MORE NEWS
BPIAPavilion500x500
 
The Baby Products Industry Association is to reintroduce its UK Pavilion for the first time since 2019 at next year's Kind + Jugend....
NewbieGuildford500x500
 
Located in Guildford, Surrey, the new store marks a significant milestone in Newbie's ongoing expansion and solidifies its growing presence in the British market....
GracoSafetyWeek500x500
 
A long-time supporter of road safety charity Brake, car seat expert Graco has revved up for Brake’s Road Safety Week (17-23 Nov) with its own interactive campaign, Safety Within....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
Eggloo500x500
 
“With the eggloo, we’re not only delivering a functional product but also redefining the look and feel of a classic training tool.”...
Finnson500x500
 
Award-winning sustainable changing bag brand Finnsøn has introduced its AW24 product range....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.