BBC Studios has secured a number of UK licensing deals for its hit preschool properties, Bluey and Hey Duggee.
Licensed toiletries specialist, H&A will be creating health and beauty products including bubble baths, foams, bath bombs, shower gels, soaps and shampoos, as well as bathtime accessories for both properties.
“H&A has a long-standing history with BBC Studios and we are thrilled to be working with them again to develop creative and innovative products across both Bluey and Hey Duggee,” commented Livy Coare, licensing and marketing manager at H&A. “We are aligned with the BBC in our strategy to further develop sustainable products for kids’ bath time, and will be working closely together to execute exciting new product development.”
Meanwhile, MV Sports has agreed a deal to produce a range of Bluey-branded bikes, trikes, scooters, ride-ons and accessories. The company already holds the licence for Hey Duggee wheeled toys and has recently unveiled additions to the product range.
“We are delighted to be working on such a prestigious preschool property,” said Phil Ratcliffe, joint md at MV Sports. “Bluey already has a very strong pedigree of sales in other markets which we hope will be exceeded in the case of our UK range of wheeled toys.”
Finally, in addition to the recently announced deal for Bluey licensed Weebles toys, Character Options will be producing activity-based arts and crafts products including colour your own backpacks, tabletop easels, craft sets, paint up plaster figure sets and scribblers. The range is due to launch for autumn/winter 2022.
“We’ve been extremely busy behind the scenes with Bluey and Hey Duggee and it’s great to see the interest both properties are generating,” commented Mandy Thwaites, director, magazines and consumer products UK division at BBC Studios. “Personally, it was a real highlight to attend London Toy Fair and we had so many lovely conversations about the brands. It’s clear that our top dogs have great appeal across preschool audiences and people really connect to their warmth, inclusivity and humour.”
Mandy continued: “I’m delighted to hear that Bluey has been confirmed as the number one new property in the UK. The buzz around the brand is phenomenal and it’s really capturing the hearts of the public – and we’re having so many fascinating conversations with potential and existing partners about what we can do to create innovative, sustainable and engaging products for fans of the show.”
