Next has opened a department style store at Atria Watford, housing a number of partner brands including Mamas & Papas.
The new store features a home department, beauty hall, and a range of concessions, across three floors, including a 1,270 sq ft Mamas and Papas area.
Store manager, Dipak Varsani, commented: My team and I are very excited to be launching this amazing new store – the first of it kind for Next offering clothing, home, beauty, and welcoming our partner brands Costa Coffee, Victoria’s Secret, Bath & Body Works and Mamas & Papas.”
The retailer already has plans for a second 65,000 sq ft department store in Manchester’s Trafford Centre.
Next area manager, Mike Barrow, explained: “At Next, we are excited to be able to bring all of our products together in one destination at the Trafford Centre. This is a really exciting opportunity for Next and will ensure we are able to provide a better product offering and, more importantly, the best customer service within Trafford Centre.”
The new outlets strengthen Mamas and Papas existing relationship with Next, which has recently seen nine concessions open in Next stores throughout the UK.
