Eco-friendly baby wipes and nappy manufacturer, Mypura.com, has received the funding from Maven Capital Partners.
Mypura was launched in 2020 and offers affordable, multi award-winning, 100% plastic-free baby wipes and eco-friendly nappies. Originally set up to sell direct to consumers, the funding is hoped to help the company expand into B2B sales, specifically targeting the supermarket sector.
James Rosthorn, senior investment manager at Maven, commented: “Pura represents an exciting opportunity for our investors to bach a high growth ESG brand with strong environmental credentials and one which has developed an innovative range of products for both consumers and large retailers.
“The business has built up scale in a short period of time, by an experienced and credible management team, who have personally invested significant sums into the company. Given the quality of the business and the wider macro sentiment around environmental and sustainable brands, we see significant growth potential for Pura over the coming years.”
Guy Fennell, founder and ceo of Mypura, added: “Pura started out as a small business with very big ideas and our success in such a short time has demonstrated that we have a viable business model with strong growth potential.
“Maven’s investment and expertise will help us scale up to the next level in 2022. Ultimately, the funding will help us make it even easier for more parents to make a positive change and switch to baby care that is good for the planet and their baby.”
