My Babiie unveils rebranding initiative

My Babiie has unveiled a new brand update which it says ‘breathes new life’ into its range of products and reflects the company’s commitment to innovation, style and functionality for modern parents.

The refreshed brand identity encompasses a range of exciting changes, from aesthetics to enhanced features across the product lines. The brand’s visual elements have been revitalised to resonate with the dynamic lifestyles of today’s parents.

A contemporary colour palette, sleek design elements and a refreshed logo contribute to a modern and vibrant brand image that mirrors the energy of young families.

A number of upgraded features have been added to the product range, too. Whether it’s travel systems, i-size car seats or pushchairs, each product now boasts cutting edge technology.

In addition to the visual transformation, My Babiie’s rebranding initiative is accompanied by an array of updates including new ranges of products across the whole range, revamped packaging, enhanced digital experiences and engaging marketing campaigns.

“At My Babiie, we are dedicated to empowering parents with products that not only meet their practical needs but also reflect their individual style and aspirations,” commented Robert Hollander, creative director at My Babiie. “Our rebranding initiative embodies our unwavering commitment to innovation, quality, and customer centricity, as we continue to redefine the parenting experience for families.”

MORE NEWS
BTLAlanHoughton500x500
 
BTL Diffusion has confirmed the appointment of nursery and toy sales specialist, Alan Houghton, further strengthening its account management team....
BPIAUKPavilionK&J500x500
 
Space within the Baby Products Industry Association’s UK Pavilion at Kind + Jugend - which takes place in Cologne, Germany from 9-11 September 2025 - is now open for sale....
RockitLovedbyParents500x500
 
Following on from its eighth birthday at the end of 2024 and being awarded a Good Housekeeping Institute Approved endorsement, the team at Rockit are continuing the celebrations with further awards success....
GSGfemaleboard500x500
 
With International Women’s Day just gone and Mother’s Day fast approaching, the nursery brand is celebrating the strong results, key improvements and positive morale it has successfully created at the core of the business since appointing its now 50% female board....
Gracosurvey500x500
 
The One Family campaign will stretch across 10 months from March-December 2025. It will follow one family, Fab and Ell, on Instagram and YouTube as they share their journey parenting twin toddlers....
Blade&RoseSS25500x500
 
New for spring/summer are a Highland Cow range, a partnership with WWF celebrating nature, as well as new pieces from Miffy and Paddington....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.