The new Hot Wheels Car Plate features a built-in racetrack which fits all Hot Wheels diecast cars.
Children can race their cars around the signature orange Hot Wheels track before taking a pit stop to ‘refuel’ with the new Munchy Plate design.
Designed for children aged six months and over, Munchy Play tableware is easy to clean, stack and store. The plates feature high sides to help scoop food, and a sturdy non-slip base.
Sophia Procter, founder and ceo of Munchy Play, said: “We are thrilled to launch our exciting new Car Plate with Hot Wheels in the driving seat. Designed to bring fun to mealtimes, it’s also a real sanity-saver for parents too. Following the success of our Thomas & Friends train plate collection, it was a natural choice to partner with Mattel again. I know children will love this design as much as we do.”
Jon Spalding, head of UK consumer products at Mattel, added: “Hot Wheels is all about igniting the challenger spirit, and this fun Car Plate certainly promises to rev-up dinner time by tapping into children’s universal love of Hot Wheels and imaginative car play. We are excited to collaborate with Munchy Play again and extend our partnership on this innovative product.”
Made in Britain using polypropylene, plates are free of BPA, PVC and melamine and both plate and packaging can be recycled.
